Martial Arts: Martial Arts Business
They Just Don't Get It
By Terry Bryan
My wife and I stopped by one of our favorite lunch spots the other day. We were greeted fine and escorted to our seats only to not be served for over 25 minutes. When I walked out and asked to speak to a manager, I waited over 10 minutes before I left making a note to myself to never visit that location ever again.
I guess they just don't get it. During economic downturns it is the ones that go above and beyond that excel and take market share from their competitors. This is also true if you run a martial arts business. Those entrepreneurs that reinvent their business and offer extraordinary customer service will find plenty of people with money to buy their products and services, those that take them for granted could quickly find themselves in the red.
Recessions are short lived and successful people do what it takes to not only survive but prosper during those times. We achieve what we focus on and if you are listening to all the negativity from the media it will bring you down. Opportunity is around you if you focus on seeing opportunities.
I think Jim Rohn says it best when he described ants. He says ants will go forward and if you put a rock in front of them they will go around it, over it or even dig under it, but they won't let a little rock stop them from achieving their mission. Wouldn't it be great if more people had a little of the ant's attitude.
We have seen major changes in the real estate market. So the banks aren't lending out like they used to, cutting back on lines of credit and foreclosing on properties like crazy. Well savvy real estate owners and buyers are learning owner financing strategies where owners are make more profit than before and buyers are learning how to buy without credit or bank approval.
Business owners that see normal avenues slowing down are exploring un-noticed niches where they are finding huge profits. They see this as the perfect time to grow their business and take advantage of others leaving the market place.
Successful people don't fall into the mindset of cutting service and pulling back, but in adding value while many people are cutting back. Identify the opportunities around you and take advantage of them. That is indeed the sign of black belt excellence.
About The Author:
Terry Bryan is the former General Secretary for the USA-NKF (National Karate Federation), the official governing body for the sport of karate with the US Olympic Committee. He currently is the Executive Director for the American Black Belt Academy, a 501c3 non-profit organization located in Colorado Springs. Terry is a regular contributor to FightingArts.com.